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Databases and Library Resources for Marketing Research

External Resources for Marketing Research

A general suggestion for finding marketing information in the wild

Corporate websites are often a useful place to look for information about a company's current branding and communication strategies, and frequently include press releases, media content, and contact information that you can use to get a basic snapshot of their marketing work over time. Some may also include the option to add their content to an RSS feed aggregator or to receive emailed releases and info, and many will also provide branded images, logos, and language that they make freely available for students and journalists (see, for example, the Press Releases and the Multimedia Library on the McDonald's corporate site).

Marketing association links