In this guide, you will find a collection of tools, texts, and links to library databases and resources useful for finding information relevant to studies in marketing and advertising. We have also provided a collection of links to some basic research and citation aids (see box below). To learn more about marketing at USI, visit the Marketing program in the Romain College of Business. To learn more about Public Relations and Advertising, visit their program in the College of Liberal arts.
Material provided in the Marketing guide has been broken down into four categories:
Users seeking more information (data, financial reports, small business and nonprofit materials, etc.) should also explore the Business Research Guide.