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Welcome to the Marketing Research Guide!

In this guide, you will find a collection of tools, texts, and links to library databases and resources useful for finding information relevant to studies in marketing and advertising. We have also provided a collection of links to some basic research and citation aids (see box below). To learn more about marketing at USI, visit the Marketing program in the Romain College of Business. To learn more about Public Relations and Advertising, visit their program in the College of Liberal arts.

How to use this guide

Material provided in the Marketing guide has been broken down into four categories:

  • Internal and external sources (databases, texts, sites) to support marketing research
  • Internal and external sources (databases, texts, sites) to support research on advertising
  • A collection of resources for finding data and statistical information; for marketing, we particularly recommend the use of Statista
  • A set of news feeds for both marketing and advertising sources (newspapers, news sites, blogs, trade publications, etc.)

Users seeking more information (data, financial reports, small business and nonprofit materials, etc.) should also explore the Business Research Guide.

General Research Links and Citation Help

Research Links

Citation Help